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GMAC INSURANCE LAUNCHES COVERAGE FOR B.A.S.S. MEMBERS
GMAC Insurance will sponsor the BASS Masters Classic, The BASSMASTER
Tournament Trail, and the B.A.S.S. Federation National and Divisional
championship tournaments.
MONTGOMERY, ALABAMA - 6/29/00 - The Bass Anglers Sportsman Society
(B.A.S.S. Inc.) and GMAC Insurance announced today a new and exciting
sponsorship and affinity marketing plan designed to provide a customized
insurance program for B.A.S.S. members.
B.A.S.S., Inc., the world's leading fishing organization, and GMAC
Insurance, a top-rated auto insurer, jointly developed the program to
protect bass anglers' boats, cars, SUVs, and trucks.
We are pleased to work with GMAC Insurance to provide a specialized
vehicle insurance program that bass anglers won't find anywhere else, said
B.A.S.S., Inc. CEO Helen Sevier. We performed an exhaustive search and
review before selecting GMAC Insurance to provide this benefit to our
members.
The benefits of B.A.S.S. Vehicle and Boat Insurance include competitive low
rates; many discounts, such as a price reduction if a B.A.S.S. member
insures multiple vehicles; and access to a nationwide network of skilled
claims adjusters.
We are very proud that GMAC Insurance underwriters consistently rank among
the best in the country and that our underwriters are rated A+ (Superior)
by independent insurance analyst, A.M. Best Company, stated Shawn Morris,
President of GMAC Insurances' Affinity Division.
The new program also includes extras: an emergency expense allowance of up
to $100 a day for 5 days if an angler is stranded far from home in a
covered accident, unlimited towing to the nearest repair facility if a
vehicle breaks down, and reimbursement for up to $50 of locksmith services
if an angler is ever locked out of his/her car. B.A.S.S. members have
check-free payment options, such as electronic funds transfer, credit card
payments, and debit card payments.
B.A.S.S. Vehicle and Boat Insurance will have major exposure across the
huge family of B.A.S.S. media properties including BASSMASTER Magazine -
sportfishing's premier publication. The new program will also be
advertised through The BASSMASTERS television series, various trade shows,
other B.A.S.S., Inc. publications and the 30th Anniversary BASS Masters
Classic
GMAC Insurance will sponsor the BASS Masters Classic, The BASSMASTER
Tournament Trail, and the B.A.S.S. Federation National and Divisional
championship tournaments.
Many B.A.S.S. members will be introduced to the new insurance program at
the 30th Anniversary BASS Masters Classic, the Super Bowl of fishing,î held
the week of July 17-22 in Chicago.
The BASS Masterís Classic is the world's premier fishing event each year,
said Morris, We hope to leverage the historically high brand loyalty of
B.A.S.S. in order to provide a first-class insurance program to its
members.î
About GMAC Insurance
GMAC Insurance, of St. Louis, Missouri, provides auto and home protection
to more than one million people and writes more than $1 billion in annual
personal lines premiums. It belongs to one of the strongest financial
institutions in the world, the General Motors Acceptance Corporation, a
subsidiary of General Motors.
About B.A.S.S., Inc.
The Bass Anglers Sportsman Society is the worlds largest fishing
organization with over 600,000 members and over 2,800 local clubs merged
into 51 federations in the United States and abroad. Through its
award-winning publications, television series, tournaments, and the BASS
Masters Classic, B.A.S.S., Inc. continues to set the standard for serving
the needs of anglers as well as the outdoor recreation industry, while
protecting our natural resources. The BASSMASTER Tournament Trail,
celebrating its 32nd year, continues to be the most prestigious bass
fishing circuit in the country. The trail continues to set the standard
for credibility, professionalism, and competition in a growing sport.
For more information or a quote on insurance for bass boats, trucks, RVs
etc.
Contact: 1-800-847-2886 and ask for Savings Code AN2A
web by: Walt Reynolds
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